About x26
The tools are the same.
The taste is not.
A model does not know when a shot is right. A person does, and that judgment is the only thing separating one AI commercial from another. It is where we spend our time.
We cost less than a shoot
No crew, no location, no equipment, no weeks of setup. That is most of a traditional budget and none of it is the film. What we save there goes into the work instead.
We do not stop at what the model gives us
Where AI falls short we use CGI, VFX and live action. Most AI production companies cannot, so they deliver whatever the model produced. That is the difference you can see.
A good idea no longer has to be affordable
This should be the most creative period advertising has ever had. More films, more styles, more mediums, and ideas that were never worth the cost of finding out. We would like to be the reason that happens.
What we make
Commercials and campaign films, for agencies and for brands directly. Any style, any medium, live action through to animation.
We are not interested in work that is good for AI.
Just work
that is good.